As part of ongoing efforts to sustain existing markets and explore new export opportunities, particularly following disruptions in the Eastern markets, the National Agricultural Export Development Board (NAEB), in collaboration with Rwandan agribusiness companies, is participating in the International Food & Drink Event (IFE), a global exhibition dedicated to food and beverages, held at the end of March 2026.
This exhibition taking place in London, United Kingdom, officially opened on March 30, 2026, and runs through April 1, 2026, at the ExCeL London exhibition centre.
At the trade fair, a delegation from Rwandan companies is showcasing a range of locally produced goods and engaging directly with international partners.
Rwanda’s participation is coordinated by the Embassy of Rwanda in the United Kingdom, in collaboration with NAEB.
The event aims to support Rwanda’s ambition to boost agricultural exports, strengthen its presence on the international stage as a competitive food-processing nation, and attract new buyers for Rwandan products.
IFE brings together thousands of professionals each year from the food, beverage, and hospitality sectors across all continents. For Rwanda, this is not only an opportunity for visibility but also a strategic platform to increase exports, build new partnerships, and showcase the quality of its products to the global market.
This participation comes at a time when the Middle East, previously a key export market for Rwanda’s agricultural products, is facing instability due to ongoing conflict. Exploring new markets in Europe could help Rwanda mitigate the potential impact of these disruptions and sustain its export growth.
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